BronteCulleton

Founder, Social St

Hi, I'm Bronte. From a young age I always wanted to run my own business. At 16 I was selling bracelets. At uni I became a bit of a wheeler-dealer, selling everything from wifi to Spotify memberships to vintage shirts.

After uni I joined the corporate world at Amazon, where I helped hundreds of businesses grow their sales and learnt e-commerce and advertising inside out. My love for building brands never switched off, so I launched my own supplement brand on the side.

In 2021, TikTok asked me to help launch TikTok Shop in the UK. I watched brands go from £400 a month to £40k a month, and creators sell £100k from a single video. I also saw brands waste hours on content that flopped, thousands on ads that didn't work, and agencies that didn't have a clue. I knew it could be done better.

So I started Social St. Now I get to live my dream of growing several brands at once. I'm obsessed with ROI, brand building, creative ideas, great creators and what makes people stop scrolling and buy.

Bronte Culleton
Ex-AmazonRetail & ads
Ex-TikTokTikTok Shop UK launch
CreatorMaking TikTok content

The team

The people behind the growth.

A small, senior team with big experience. We combine platform expertise, creative thinking and commercial focus to help beauty and wellness brands scale on TikTok.

Senior Advisor

Joe

Exited CEO of Seed Marketing. Years of experience scaling digital brands.

Account Manager

Veronica

2 years TikTok & TikTok Shop. 9 years digital marketing.

Account Manager

Erin

3 years TikTok. 10 years influencer marketing.

Want to work with us?

Let's chat about how we can help your brand grow on TikTok.

Let's work together →

BronteCulleton

Founder, Social St

Hi, I'm Bronte. From a young age I always wanted to run my own business. At 16 I was selling bracelets. At uni I became a bit of a wheeler-dealer, selling everything from wifi to Spotify memberships to vintage shirts.

After uni I joined the corporate world at Amazon, where I helped hundreds of businesses grow their sales and learnt e-commerce and advertising inside out. My love for building brands never switched off, so I launched my own supplement brand on the side.

In 2021, TikTok asked me to help launch TikTok Shop in the UK. I watched brands go from £400 a month to £40k a month, and creators sell £100k from a single video. I also saw brands waste hours on content that flopped, thousands on ads that didn't work, and agencies that didn't have a clue. I knew it could be done better.

So I started Social St. Now I get to live my dream of growing several brands at once. I'm obsessed with ROI, brand building, creative ideas, great creators and what makes people stop scrolling and buy.

Bronte Culleton
Ex-AmazonRetail & ads
Ex-TikTokTikTok Shop UK launch
CreatorMaking TikTok content

The team

The people behind the growth.

A small, senior team with big experience. We combine platform expertise, creative thinking and commercial focus to help beauty and wellness brands scale on TikTok.

Senior Advisor

Joe

Exited CEO of Seed Marketing. Years of experience scaling digital brands.

Account Manager

Veronica

2 years TikTok & TikTok Shop. 9 years digital marketing.

Account Manager

Erin

3 years TikTok. 10 years influencer marketing.

Want to work with us?

Let's chat about how we can help your brand grow on TikTok.

Let's work together →

The TikTok Shop agency for beauty and wellness brands in the UK, EU and US.

Let's talk →
© 2026 Social St. All rights reserved.

BronteCulleton

Founder, Social St

Hi, I'm Bronte. From a young age I always wanted to run my own business. At 16 I was selling bracelets. At uni I became a bit of a wheeler-dealer, selling everything from wifi to Spotify memberships to vintage shirts.

After uni I joined the corporate world at Amazon, where I helped hundreds of businesses grow their sales and learnt e-commerce and advertising inside out. My love for building brands never switched off, so I launched my own supplement brand on the side.

In 2021, TikTok asked me to help launch TikTok Shop in the UK. I watched brands go from £400 a month to £40k a month, and creators sell £100k from a single video. I also saw brands waste hours on content that flopped, thousands on ads that didn't work, and agencies that didn't have a clue. I knew it could be done better.

So I started Social St. Now I get to live my dream of growing several brands at once. I'm obsessed with ROI, brand building, creative ideas, great creators and what makes people stop scrolling and buy.

Bronte Culleton
Ex-AmazonRetail & ads
Ex-TikTokTikTok Shop UK launch
CreatorMaking TikTok content

The team

The people behind the growth.

A small, senior team with big experience. We combine platform expertise, creative thinking and commercial focus to help beauty and wellness brands scale on TikTok.

Senior Advisor

Joe

Exited CEO of Seed Marketing. Years of experience scaling digital brands.

Account Manager

Veronica

2 years TikTok & TikTok Shop. 9 years digital marketing.

Account Manager

Erin

3 years TikTok. 10 years influencer marketing.

Want to work with us?

Let's chat about how we can help your brand grow on TikTok.

Let's work together →

The TikTok Shop agency for beauty and wellness brands in the UK, EU and US.

Let's talk →
© 2026 Social St. All rights reserved.

The TikTok Shop agency for beauty and wellness brands in the UK, EU and US.

Let's talk →
© 2026 Social St. All rights reserved.